About Us

We know you’re in business to succeed. So we make it easier.
Customers drive profit; we drive customers.
You don’t have to thank us. It’s what we do. – TheUseful(sm)


Customer acquisition a new way
As the industry front-runner of CPA (cost-per-acquisition) and CPL (cost-per-lead) marketing, TheUseful has become an enormous success in the 5 years since we started. The reason is simple: What we do works.

We supply the leads and customers you need, not uncertain groups of demographic maybes. We deliver the people behind the profiles. We deliver results over risk. Utilizing your existing customer acquisition budget, we deliver success.

We do all the work for you
TheUseful is one of the largest media buyers on the Internet. In partnership with ad networks, thousands of high-traffic websites, targeted content websites, top-tier portals and search engines, we can provide a single source for your entire volume of new Internet customers.

Strategizing your success
Advanced proprietary technologies allow us to implement demographic and behavioral targeting that optimizes campaigns, while in-depth results testing substantiates our effectiveness. The result is several million new customers registering each month and requesting follow-up from our advertiser clients.

TheUseful is a results-based Internet marketing services and technology company that delivers tens of millions of high-quality customers and qualified leads to the Fortune 1000 community each year—all on a pay-for-performance basis. It’s called TheUseful because it works.

10 or 10,000?
Whether your company’s acquisition needs are large or small, we customize a program to identify how many new customers you want and what their value is. Your Account Manager can facilitate upgrades, real-time transfers or daily batch files and customized data fields.

Our cornerstones -- quality and integrity
TheUseful adheres to strict compliance with applicable laws and regulations including the “CAN-SPAM Act,” and we hold our business partners to the same high standards. Our in-house legal department scrutinizes each campaign to give you peace of mind. We are also one of the only results-based marketing service firms with a live, in-house call center and toll-free phone numbers for customer inquiries on all of our sites.

For more information, please call 561.939.7189